SMS Marketing8 min read

Solar Text Message Templates and Examples

Ten copy-paste solar text message templates — new-lead replies, reminders, install updates, review asks and reactivation — with timing and consent notes you can use today.

Farhad · Founder, GHL Spark

August 1, 2026

Cover illustration — a chat bubble with a spark on a dark green background, marked GHL Spark, SMS Marketing

In short

Solar is a long, high-consideration sale, and text is the channel that keeps a homeowner warm from the first inquiry through PTO and beyond. The templates that work share a simple shape: they name the homeowner and your company, they say one thing clearly, and they ask a single question or give a single instruction that moves the deal one step forward. This guide gives you ten copy-paste solar text message templates for the moments that matter most — a new lead or quote request, a missed-call text-back, appointment confirmations and reminders, a savings-estimate follow-up, a proposal-sent nudge, install-milestone updates, the PTO or turn-on notice, a review request, an aged-lead reactivation, and a referral ask. Each uses [square-bracket] tokens you swap for your own details, and each is written short so it sends as a single segment. Before you send anything, get consent and honor opt-outs — solar SMS lives under TCPA, so every first message needs a clear STOP line. Pick the templates that match your funnel, drop in your company name, and you have a text playbook you can switch on this week.

Key takeaways

A strong solar text does three things — it names the homeowner and your company, it says one clear thing, and it asks one question or gives one instruction that advances the deal.
Timing beats wording — a quote reply within five minutes, a reminder the day before and morning of, and an install update the moment a milestone changes each land far harder than a perfectly worded late text.
Consent is not optional — solar SMS is governed by TCPA, so collect express written consent at opt-in, put a clear STOP line on the first message in every thread, and honor opt-outs instantly.
Keep every message under 160 characters so it sends as one segment, reads fast on a phone, and does not arrive as a costly, awkward multi-part text.
Automate the sends so they fire on the trigger — a missed call, a booked appointment, a milestone change — because a rep on a roof cannot text a hundred homeowners on time by hand.

Some links to tools we rate — including HighLevel — are affiliate links. If you start a trial through them we may earn a commission, at no extra cost to you. We only recommend tools we would set up for our own clients.

Solar is a long, high-consideration sale, and text is the channel that keeps a homeowner warm from the first inquiry all the way through PTO and beyond. Email gets buried, calls get missed while your reps are on roofs, but a text gets read in minutes. The solar text message templates below cover the ten moments that matter most in a solar deal — a new lead or quote request, a missed-call text-back, appointment confirmations and reminders, a savings-estimate follow-up, a proposal-sent nudge, install-milestone updates, the PTO or turn-on notice, a review request, an aged-lead reactivation, and a referral ask. Swap the [square-bracket] tokens for your own details and you have a follow-up playbook you can switch on this week.

What makes a good solar text message?

Every text that works does three things: it names the homeowner and your company, it says one thing clearly, and it asks a single question or gives a single instruction that moves the deal one step forward. That is the whole formula. Keep each message under 160 characters so it sends as one segment and reads fast on a phone. Write the way a friendly rep would talk at someone's door — warm, brief, no jargon. And because solar SMS is governed by TCPA, collect consent at opt-in and put a clear STOP line on the first message in every thread. The wording matters, but timing matters more: the right template sent on the right trigger beats a perfect message sent an hour too late.

Yes. In the United States, marketing texts to homeowners fall under the TCPA, which requires prior express written consent before you send, a clear opt-out, and prompt honoring of that opt-out. In practice: collect a plain-language consent checkbox on your quote or intake form, keep a timestamped record, never text purchased lists, and add "Reply STOP to opt out" to the first message in any thread. The cleanest place to gather that consent is the form itself — see our solar intake form templates for the exact opt-in wording, and how to capture leads with forms for wiring it into your funnel. This article is a practical guide, not legal advice; confirm your setup with counsel.

When should each solar text fire?

The trigger, not the calendar, decides when each message goes out. The table below maps every template to a sample text and the timing that makes it land.

Scenario	Sample text	Timing
New lead / quote request	"Hi [First name], [Company] here — got your solar request! Reply with your address & rough power bill for a free quote. Reply STOP to opt out."	Within 5 minutes of the form or ad
Missed-call text-back	"Hi, [Company] — sorry we missed you! Looking at solar? Reply with your address & power bill and we'll quote it. Reply STOP to opt out."	Seconds after a missed call
Appointment confirmation	"Hi [First name], your solar site survey is booked for [Day] at [Time], [Address]. [Surveyor] will come by. Reply here to change it."	The moment it's booked
Appointment reminder	"Hi [First name], reminder: [Company] survey today at [Time], [Address]. See you then! Reply R to reschedule."	Day before + morning of
Savings-estimate follow-up	"Hi [First name], your solar savings estimate is ready — around [$Amount]/yr. Want me to walk you through it? Reply with a good time."	1 day after the estimate
Proposal-sent follow-up	"Hi [First name], sent your solar proposal — did it come through OK? Happy to answer any questions. Just reply here."	Same day, then day 2 and day 5
Install milestone update	"Hi [First name], good news — your solar permit is approved and install is set for [Date]. We'll confirm the crew time soon."	The moment the milestone changes
PTO / turn-on notice	"Hi [First name], it's official — your system is turned on and producing! Welcome to solar. Questions? Just reply."	Day of PTO / activation
Review request	"Hi [First name], thrilled your system is live! A quick review would mean a lot: [Review link]. Thank you! Reply STOP to opt out."	1–2 days after turn-on
Aged-lead reactivation	"Hi [First name], [Company] — new incentives just landed for [Area] and bills are up. Want a refreshed solar quote? Reply YES. Reply STOP to opt out."	On a re-engagement trigger
Referral ask	"Hi [First name], glad you're loving your solar! Know a neighbor who'd want lower bills? Reply their name and we'll thank you both."	After first lower bill

Copy-paste solar text message templates

Below are the full templates by scenario. Each uses [square-bracket] tokens — swap in your company name, the homeowner's name, and the details.

New lead / quote request (first message, so it carries the STOP line):

Hi [First name], this is [Your name] at [Company] — thanks for your solar request! To build your free quote, reply with your address and rough monthly power bill. Reply STOP to opt out.

Missed-call text-back (caller unknown):

Hi, this is [Company] — sorry we missed your call! Looking at what solar could save you? Reply with your address and power bill and we'll send a free quote. Reply STOP to opt out.

Appointment confirmation:

Hi [First name], you're booked — [Surveyor] will be at [Address] on [Day] around [Time] for your solar site survey. Takes about [X] minutes. Reply here if anything changes.

Appointment reminder (day before and morning of):

Hi [First name], quick reminder from [Company]: your solar site survey is [Day] at [Time], [Address]. Reply R to reschedule or C to confirm — see you then!

Savings-estimate follow-up:

Hi [First name], your solar savings estimate is ready — you'd save around [$Amount] a year. Want me to walk you through the numbers? Reply with a time that suits and I'll call.

Proposal-sent follow-up:

Hi [First name], I've just sent your solar proposal to [Email] — did it come through OK? Happy to talk through the panels, financing or payback. Just reply here with any question.

Install milestone update:

Hi [First name], good news — your solar permit is approved and we've scheduled install for [Date]. I'll confirm the crew's arrival time a few days before. Anything you need meanwhile, reply here.

PTO / turn-on notice:

Hi [First name], it's official — your solar system passed inspection and is switched on and producing! Welcome to lower bills. Keep an eye on your [App] app, and reply here with any questions.

Review request:

Hi [First name], so glad your system is live and producing! If you have 60 seconds, a quick review really helps other homeowners: [Review link]. Thank you! Reply STOP to opt out.

Aged-lead reactivation (treat as a new thread, so it carries the STOP line):

Hi [First name], it's [Your name] at [Company] — we quoted your solar a while back. New incentives just landed for [Area] and bills are up. Want a quick refreshed quote? Reply YES. Reply STOP to opt out.

Referral ask:

Hi [First name], glad you're loving your solar! If a neighbor's mentioned wanting lower bills, reply with their name and we'll take great care of them — and send you a [Reward] as thanks.

How to send these automatically

Texting every lead, reminder and milestone by hand does not work when your reps are on roofs and in living rooms all day — a new-lead reply that should land in five minutes lands in five hours, and the homeowner has already asked two other installers for a quote. A CRM or automation platform can fire each template on its trigger: the missed call, the booked appointment, the permit approval, the turn-on. HighLevel is one option that does this — it sends and automates two-way SMS, keeps each conversation in one thread, and handles opt-out with a built-in STOP so you stay compliant. Honestly, any tool that connects to your phone number and sends on the trigger will beat manual texting; the value is in the speed and the automation, not the brand. If you want to try it, you can start a free HighLevel trial and load the templates above.

For homeowners who have gone cold, pair these with a structured sequence rather than a one-off text — see our win-back campaign ideas for solar companies. And you will find more industry playbooks in the Solar & Home-Improvement Lead-Gen hub.

Best practices that make these templates work

The templates carry the load, but a few habits sharpen them. Personalize with a first name and one specific detail — "your [Area] site survey" or "around [$Amount] a year" pulls a homeowner in where "your appointment" never will. Keep each message under 160 characters so it sends as a single segment. Ask one question per text; a message that asks for the bill, the address and a time all at once usually gets no answer at all. Set expectations every time — tell people when a human will follow up so the automated text reads as helpful, not robotic. And the instant a homeowner replies with a real question, hand the thread to a rep. Automation opens the door; a person closes the deal.

Put your solar text playbook to work

Pick the templates that match your funnel, swap in your company name and tokens, get consent wired into your intake form, and connect each one to a tool that fires it on the right trigger. If you would rather have the whole system built for you — consent captured, templates written, sends automated, replies routed — take a look at our pricing or book a call and we will map it to your business. Consistent, well-timed texts are one of the cheapest ways to book more surveys, close more proposals, and turn happy solar customers into reviews and referrals.

Frequently asked questions

What are solar text message templates?

They are pre-written, reusable SMS messages for the moments that recur in every solar deal — a new lead replying to an ad, a booked site survey, an appointment reminder, a proposal follow-up, an install milestone, a review request, a reactivation, a referral ask. Instead of a rep improvising each text between roof visits, you keep a tested template for each situation with [square-bracket] tokens you swap for the homeowner's name and details. It makes your follow-up faster, more consistent, and far less likely to slip through the cracks on a busy day.

Are text messages legal for solar companies?

Yes, when you follow the rules. In the United States, solar SMS falls under the TCPA, which requires prior express written consent before you send marketing texts, a clear way to opt out, and prompt honoring of that opt-out. In practice that means collecting a checkbox consent on your intake or quote form, telling people what they are signing up for, and putting a STOP line on the first message in every thread. Transactional texts a homeowner asked for, like an appointment confirmation, sit on firmer ground, but the safe habit is to gather consent up front for everything.

How do I get consent to text solar leads?

Collect express written consent at the point of opt-in — usually a checkbox on your quote or intake form with plain language stating that the homeowner agrees to receive texts from your company, including that message and data rates may apply and they can reply STOP to opt out. Keep a timestamped record of that consent. Do not buy lists or text people who never gave you their number for this purpose. Wiring the consent line into your form is the cleanest approach; see our solar intake form templates for the exact wording.

What should a solar new-lead text say?

It should reply fast, name your company, confirm you received their request, and ask the one thing you need to start a quote — usually their address and rough monthly power bill. Speed is the whole game here: a text that lands within five minutes of a form fill or ad click catches the homeowner while they are still thinking about solar, before they submit their details to two other installers. Keep it warm and human, ask a single question, and add the STOP line since it is the first message in the thread.

When should I send appointment reminders for solar?

Send a confirmation the moment the site survey or consultation is booked, a reminder the day before, and a short nudge the morning of the visit. Solar appointments are easy to forget because they are booked days or weeks out, and a no-show wastes a rep's drive time and slot. Each reminder should restate the day, time and address, say who is coming, and give an easy way to reschedule so a homeowner who cannot make it tells you instead of ghosting. For more on this, see our guide to reducing no-shows.

How many follow-up texts should I send after a proposal?

Two or three across the week after you send it, then space them out. A proposal is a big decision, so the follow-up should help rather than hound — a same-day check that they received it and opened it, a value-focused nudge a couple of days later answering a common objection, and a final low-pressure offer to talk it through. Beyond that you are into nagging, which pushes people to opt out. Once a homeowner replies with a question, a rep should take the conversation over straight away.

What is a good text to reactivate old solar leads?

Reference the earlier interest, give a concrete reason things have changed — a new incentive, a higher bill, updated pricing — and make the next step a single yes-or-no reply. A homeowner who inquired months ago and never booked is not a dead lead; they were often just not ready. Acknowledge the gap, keep the tone low-pressure, and offer a quick refreshed quote. Because it may be months since your last contact, treat it as a first message in a new thread and include the STOP line. Our win-back campaign ideas go deeper on this.

How long should a solar text message be?

Keep it under 160 characters wherever you can, which is the length that sends as a single SMS segment. Short texts read faster on a phone, feel less like spam, and cost less because they do not split into multiple parts. That limit forces good discipline too: one clear point and one question per message. When a first message must carry a STOP line and still fit, tighten the body rather than dropping the opt-out — the compliance line stays.

Should I automate solar text messages or send them by hand?

Automate the recurring ones and reserve manual texts for real conversations. Reps who are on roofs and in living rooms all day cannot reliably send a five-minute new-lead reply, a day-before reminder, and an install update to dozens of homeowners on time. A CRM or automation platform fires each template on its trigger — a missed call, a booked appointment, a milestone change — and routes replies to a person. HighLevel is one option that does this; any tool that connects to your number and sends on the trigger works.

When should I ask a solar customer for a review by text?

Ask right after a clear moment of satisfaction — most often the day the system is switched on and passes inspection, when the homeowner is happiest. Send one warm, personal text thanking them, then a direct link to the review site you want, and keep it to a single tap. If they do not respond, one gentle reminder a few days later is plenty. Timing matters more than wording: an ask sent at the peak of goodwill converts far better than one sent weeks later.

Do transactional solar texts need a STOP line too?

Putting a STOP line on the first message in any thread is the safe habit, even for transactional texts like a confirmation or an install update. Purely transactional messages a customer requested carry lighter consent requirements than marketing texts, but a homeowner should always have an easy way out, and one clear opt-out line costs you nothing. Include it on the first message of a thread rather than on every text, so ongoing updates do not read as cluttered.

How do I ask for solar referrals by text?

Wait until the customer is happy — usually after turn-on or once they have seen their first lower bill — then send a short, warm ask that makes referring easy. Name the customer, thank them, and give one simple instruction: reply with a neighbor's name or forward a link. Keep it low-pressure and specific, since a vague "know anyone?" gets ignored while "who on your street has mentioned solar?" gets an answer. A small thank-you for a successful referral lifts response.

What tone works best for solar text messages?

Warm, brief and human — the way a friendly rep would actually talk to a homeowner at their door. Skip jargon, all-caps urgency and robotic phrasing. Use the homeowner's first name, get to the point in a sentence or two, and ask one clear question. Solar is a trust sale, and texts that read like a real person on your team wrote them build that trust, while blast-style messages get ignored or reported. Personal and specific beats polished and generic every time.

About the author

Farhad

Founder, GHL Spark

Farhad is the founder of GHL Spark, where he builds and white-labels GoHighLevel SaaS platforms for agencies and SaaS operators. He writes about the parts of GoHighLevel that actually break in production — A2P registration, onboarding, support load and automation.