Scores every enquiry before it reaches youAI agent · Web chat · SMS · Instagram & Facebook DM

Lead Qualifying AI

Asks the questions that decide whether an enquiry is worth your time, scores the answers, and sends only the strong ones to your calendar.

Built for

PlumbersElectriciansCleanersRoofersHVACLocksmiths
Buy for $297Browse all agents

One-time $297 · Fully white-label · Built in your own GoHighLevel sub-account

What you get
  • Scripted qualifying questions, asked every time
  • Scores and tags every contact against your rules
  • Offers a slot to strong leads immediately
  • Sends medium leads into nurture instead of the bin
  • Politely closes out poor fits
  • Works across chat, SMS and social DMs
Build time
3-5 days once the qualifying criteria are agreed
The number it moves
Sales time per closed deal, and the share of booked calls that are real.
$297$597
One-time build · yours to keepBuy & get started — $297Ask a question first
Who it is for

Is this your business?

Not a list of industries — the specific thing about how each of these operates that makes this agent pay for itself.

Plumbers, electricians and HVAC contractors

You get a mix of genuine emergencies and price-shoppers through the same form. The agent asks what the job is, where it is and when they need it, so a burst pipe reaches you in seconds and a quote-hunter three counties away does not take a call slot.

Roofers and exterior contractors

Half your enquiries are insurance claims and half are cash jobs, and they need completely different conversations. The agent establishes which one it is, whether they own the property, and roughly when — before anybody drives out to look.

Cleaning companies

Recurring contracts are worth many times a one-off, but both arrive through the same web form. The agent finds out frequency, property size and access, so your team quotes the recurring work first.

Law firms

Most enquiries are outside your practice area or past the limitation period, and finding that out takes a paralegal twenty minutes. The agent screens for matter type, jurisdiction and timing before a fee-earner ever sees it.

Agencies and B2B services

Your worst outcome is a discovery call with someone who was never going to afford you. The agent asks the budget and timeline questions your salespeople feel awkward asking, and only books the ones that clear the bar.

High-volume lead buyers

When you are paying per lead, knowing which source produces real ones matters more than the total. Every contact leaves scored and tagged by source, so your reporting finally shows lead quality instead of lead count.

Probably not you if

  • You get very few enquiries and can afford to speak to every one personally.
  • Your qualifying decision genuinely needs a human eye — a survey, a diagnosis, a document review.
Without it

Paid traffic sends everyone. Your team finds out who was worth talking to by spending twenty minutes on the phone finding out, and your reporting counts leads rather than good ones — so you cannot tell which ad actually works.

With it

Every enquiry is asked the handful of questions that predict fit, scored against your rules, and routed accordingly. Strong leads reach a calendar immediately; poor fits get a straight answer instead of your afternoon.

How it runs

The whole conversation, step by step.

This is the actual build, not a summary of it — what fires, in what order, and where it stops and calls a human.

Lead Qualifying AI

AI agentWeb chatSMSInstagram & Facebook DM
  1. 1
    Instantly

    Opens the conversation

    On the channel the lead arrived through, before they have closed the tab.

  2. 2
    Questions 1-4

    Asks what actually predicts fit

    Budget band, timeline, location, what they need — your criteria, in a fixed order.

  3. 3
    On answer

    Scores and tags

    Writes the score and every answer to custom fields on the contact.

  4. 4
    Immediately

    Routes by band

    High score sees the calendar; medium enters nurture; poor fit gets a helpful close.

  5. 5
    Ongoing

    Feeds reporting

    Score and source on every contact, so lead quality by channel becomes a number you can read.

In the box

What it handles, and what we build to do it.

The conversations it handles

  • High volume from paid ads where quality varies
  • Out-of-area and out-of-budget enquiries
  • Working out urgency before a human calls
  • Tagging and scoring for pipeline reporting
  • Politely closing enquiries you cannot help

What we build in GoHighLevel

  • Conversation AI with a fixed qualifying script and scoring rules
  • Custom fields and tags written on every contact
  • Conditional workflow routing by score band
  • Booking link surfaced only to qualified contacts
The guardrail

When a human takes over

Anyone scoring above your threshold, and anyone who asks a question the script does not cover, goes to a human immediately rather than being pushed through the remaining questions.

Would an automation do this instead? Sometimes, yes. If the conversation is predictable enough to script, a rule-based build is cheaper to run, impossible to hallucinate with, and live in a fraction of the time. Browse the no-AI automations before you commit to a language model you did not need.

Goes with it

Often built alongside it.

Agents that share the same account, calendar and pipeline — so a booking one takes is a booking the others can act on.

AI agent

Appointment Booking AI

Qualifies, then books — day or night

Takes an enquiry from first message to a confirmed slot — qualifies it, reads your live calendar, and books the time they pick.

  • Qualifies against your criteria first
  • Reads live GoHighLevel calendar availability
  • Books inside the conversation, not via a link
  • Handles reschedules and cancellations
  • Sends confirmations and reminders automatically
  • Fills cancelled slots from the waitlist

Built for

CoachesDentistsDoctors & clinicsLaw firmsMed spasTherapists
Web chat · SMS · Instagram & Facebook DM
$297$597
One-time build · 3-5 daysView & Buy — $297
AI agent

Call Answering & Transfer AI

Answers the phone, transfers the hot ones

Picks up every call in a natural voice, answers the routine questions, and warm-transfers the callers worth a human straight to your team.

  • Answers inbound calls in a natural voice
  • Warm-transfers hot callers to your team
  • Keeps your existing number and ring rules
  • Answers routine questions without a human
  • Books or takes a callback instead of voicemail
  • Covers nights, weekends and overflow

Built for

PlumbersElectriciansHVACRoofersCleanersTowing & recovery
Voice · SMS
$497$997
One-time build · 5-10 daysView & Buy — $497
AI agent

Customer Support AI

Answers the repeat questions, around the clock

Answers the questions your team fields fifty times a week, from your own documentation, and hands over to a person the moment one needs it.

  • Trained on your own docs, not the open internet
  • Instant first reply, day or night
  • Says "I don't know" instead of inventing an answer
  • Hands over to a human with the full thread attached
  • Works across web chat, SMS and email
  • Deflects the repeat questions your team retypes

Built for

E-commerceSaaSClinicsAgenciesLocal servicesMembership sites
Web chat · SMS · Email
$397$797
One-time build · 3-5 daysView & Buy — $397
Questions

Before you commission it.

Does the Lead Qualifying AI use AI?
Yes — it runs on GoHighLevel's Conversation AI, so it reads what someone actually wrote and composes a reply rather than matching a script. It is constrained to your own information and instructed to say it does not know rather than guess, which is the difference between a useful agent and an embarrassing one.
How long does it take to build?
3-5 days once the qualifying criteria are agreed. Most of that is not configuration — it is writing accurate answers, connecting your calendar and CRM, and testing the escalation path against real conversations before a customer ever reaches it.
What happens when it cannot handle something?
Anyone scoring above your threshold, and anyone who asks a question the script does not cover, goes to a human immediately rather than being pushed through the remaining questions.
Does it work with my existing phone number and calendar?
Yes. It runs inside your own GoHighLevel sub-account, so it books into the calendars you already use and writes to the contact records you already have. Phone-based agents keep your existing number — calls forward to them, either always, after a set number of rings, or only outside business hours.
Is it white-labelled?
Yes. It answers in your brand's voice with your business name, and nothing a customer sees carries ours. Agencies deploy the same agent across client sub-accounts under their own brand.
What does it cost?
$297 one-time for the build, down from $597 — no retainer and nothing recurring on our side. The only ongoing cost is your own GoHighLevel plan.
Could a simple automation do this instead?
Sometimes, and it is worth asking before you commit. If the conversation is predictable enough to script, a rule-based automation is cheaper, deterministic and faster to ship. We will tell you if that is the better build for your case — the library carries both for exactly this reason.
Who is it built for?
It is bought most often by plumbers, electricians, cleaners, roofers, hvac and locksmiths, but it is not limited to them — it is built for any business buying paid traffic. The scripts, guardrails and calendar rules are configured to your business during the build.
Next step

Want the Lead Qualifying AI in your account?

We scope it against your real calls and messages, build it inside your GoHighLevel sub-account, test the escalation path, and hand it over white-labelled. You leave the call with a scope and a fixed quote.

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