Answers the repeat questions, around the clockAI agent · Web chat · SMS · Email

Customer Support AI

Answers the questions your team fields fifty times a week, from your own documentation, and hands over to a person the moment one needs it.

Built for

E-commerceSaaSClinicsAgenciesLocal servicesMembership sites
Buy for $397Browse all agents

One-time $397 · Fully white-label · Built in your own GoHighLevel sub-account

What you get
  • Trained on your own docs, not the open internet
  • Instant first reply, day or night
  • Says "I don't know" instead of inventing an answer
  • Hands over to a human with the full thread attached
  • Works across web chat, SMS and email
  • Deflects the repeat questions your team retypes
Build time
3-5 days once your FAQs are written down
The number it moves
First-response time, and the share of enquiries your team never has to touch.
$397$797
One-time build · yours to keepBuy & get started — $397Ask a question first
Who it is for

Is this your business?

Not a list of industries — the specific thing about how each of these operates that makes this agent pay for itself.

E-commerce stores

Where is my order, can I return this, do you ship here — the same three questions, thousands of times. The agent answers them from your own policies and order data, and your team only sees the genuine problems.

SaaS and software businesses

Your support queue is mostly onboarding questions already answered in your docs. The agent answers from those docs, and escalates the real bugs with the whole thread attached.

Clinics and practices

Opening hours, parking, what to bring, whether you take a given insurance — none of it needs a clinician, and all of it currently interrupts one.

Agencies with client inboxes

Status questions arrive constantly and answering them is unbillable. The agent handles the routine ones in your brand voice, across every client sub-account.

Local service businesses

Do you cover my area, what does it roughly cost, how soon can you come — asked at all hours, and the person who answers first usually wins the job.

Membership and course businesses

Access problems, billing questions and "where do I find X" are relentless and repetitive. The agent resolves them instantly, at any hour, without a support hire.

Probably not you if

  • Your questions need account access the agent has not been given.
  • You have no written documentation yet — the agent is only as good as what it is trained on.
Without it

The same eight questions arrive every day — hours, price, do you cover my area — and someone on your team answers each one from scratch. The ones that land at 9pm sit there until morning, by which time the person has asked someone else too.

With it

Every routine question gets an accurate answer in seconds, at any hour, drawn from your own documentation rather than invented. Your team only ever sees the messages that genuinely needed a person, with the whole thread already attached.

How it runs

The whole conversation, step by step.

This is the actual build, not a summary of it — what fires, in what order, and where it stops and calls a human.

Customer Support AI

AI agentWeb chatSMSEmail
  1. 1
    Instantly

    Picks up the message

    Web chat, SMS or email — one agent, one knowledge base across all three.

  2. 2
    Second 1

    Works out what is being asked

    Matches the question against your uploaded documentation, not the open internet.

  3. 3
    Second 2

    Answers, or admits it cannot

    Replies from your source material. If the answer is not in there it says so rather than guessing.

  4. 4
    If needed

    Escalates to a person

    Out-of-scope, frustrated tone, or an explicit ask for a human hands over with the full transcript.

  5. 5
    On close

    Writes the contact record

    Question, answer and outcome logged against the contact so the next conversation has context.

In the box

What it handles, and what we build to do it.

The conversations it handles

  • Opening hours, location, parking and service area
  • What you charge, roughly, and what changes the price
  • Whether you cover a postcode, a product or a policy
  • Order, job and appointment status lookups
  • Where to find a form, a document or an invoice

What we build in GoHighLevel

  • Conversation AI trained on your uploaded knowledge base
  • Web chat widget on your site and funnels
  • Two-way SMS and email conversations
  • Workflow escalation to a live team member
The guardrail

When a human takes over

Any question outside the knowledge base, any request for a person, and any message where the sentiment reads as frustrated goes to a human with the full transcript attached.

Would an automation do this instead? Sometimes, yes. If the conversation is predictable enough to script, a rule-based build is cheaper to run, impossible to hallucinate with, and live in a fraction of the time. Browse the no-AI automations before you commit to a language model you did not need.

Goes with it

Often built alongside it.

Agents that share the same account, calendar and pipeline — so a booking one takes is a booking the others can act on.

AI agent

Appointment Booking AI

Qualifies, then books — day or night

Takes an enquiry from first message to a confirmed slot — qualifies it, reads your live calendar, and books the time they pick.

  • Qualifies against your criteria first
  • Reads live GoHighLevel calendar availability
  • Books inside the conversation, not via a link
  • Handles reschedules and cancellations
  • Sends confirmations and reminders automatically
  • Fills cancelled slots from the waitlist

Built for

CoachesDentistsDoctors & clinicsLaw firmsMed spasTherapists
Web chat · SMS · Instagram & Facebook DM
$297$597
One-time build · 3-5 daysView & Buy — $297
AI agent

Call Answering & Transfer AI

Answers the phone, transfers the hot ones

Picks up every call in a natural voice, answers the routine questions, and warm-transfers the callers worth a human straight to your team.

  • Answers inbound calls in a natural voice
  • Warm-transfers hot callers to your team
  • Keeps your existing number and ring rules
  • Answers routine questions without a human
  • Books or takes a callback instead of voicemail
  • Covers nights, weekends and overflow

Built for

PlumbersElectriciansHVACRoofersCleanersTowing & recovery
Voice · SMS
$497$997
One-time build · 5-10 daysView & Buy — $497
AI agent

Lead Qualifying AI

Scores every enquiry before it reaches you

Asks the questions that decide whether an enquiry is worth your time, scores the answers, and sends only the strong ones to your calendar.

  • Scripted qualifying questions, asked every time
  • Scores and tags every contact against your rules
  • Offers a slot to strong leads immediately
  • Sends medium leads into nurture instead of the bin
  • Politely closes out poor fits
  • Works across chat, SMS and social DMs

Built for

PlumbersElectriciansCleanersRoofersHVACLocksmiths
Web chat · SMS · Instagram & Facebook DM
$297$597
One-time build · 3-5 daysView & Buy — $297
Questions

Before you commission it.

Does the Customer Support AI use AI?
Yes — it runs on GoHighLevel's Conversation AI, so it reads what someone actually wrote and composes a reply rather than matching a script. It is constrained to your own information and instructed to say it does not know rather than guess, which is the difference between a useful agent and an embarrassing one.
How long does it take to build?
3-5 days once your FAQs are written down. Most of that is not configuration — it is writing accurate answers, connecting your calendar and CRM, and testing the escalation path against real conversations before a customer ever reaches it.
What happens when it cannot handle something?
Any question outside the knowledge base, any request for a person, and any message where the sentiment reads as frustrated goes to a human with the full transcript attached.
Does it work with my existing phone number and calendar?
Yes. It runs inside your own GoHighLevel sub-account, so it books into the calendars you already use and writes to the contact records you already have. Phone-based agents keep your existing number — calls forward to them, either always, after a set number of rings, or only outside business hours.
Is it white-labelled?
Yes. It answers in your brand's voice with your business name, and nothing a customer sees carries ours. Agencies deploy the same agent across client sub-accounts under their own brand.
What does it cost?
$397 one-time for the build, down from $797 — no retainer and nothing recurring on our side. The only ongoing cost is your own GoHighLevel plan.
Could a simple automation do this instead?
Sometimes, and it is worth asking before you commit. If the conversation is predictable enough to script, a rule-based automation is cheaper, deterministic and faster to ship. We will tell you if that is the better build for your case — the library carries both for exactly this reason.
Who is it built for?
It is bought most often by e-commerce, saas, clinics, agencies, local services and membership sites, but it is not limited to them — it is built for any business with repeat questions. The scripts, guardrails and calendar rules are configured to your business during the build.
Next step

Want the Customer Support AI in your account?

We scope it against your real calls and messages, build it inside your GoHighLevel sub-account, test the escalation path, and hand it over white-labelled. You leave the call with a scope and a fixed quote.

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