Reactivation Sequence
Seven short, personal touches over 21 days, built to start a conversation rather than make a pitch. Each message gives the lead an easy reason to reply.
- 1
Open the opportunity
Internal — creates the deal, moves to Contacted
- 2
Send the opener
SMS — friendly check-in, still looking?
- 3
Send the short email
Email — one line, one question
- 4
Send the easy out
SMS — reply 1 for help, 2 to stop
- 5
Send the value nudge
Email — why people pause, booking link
- 6
Send the invite
SMS — offers times this week
- 7
Send the objection opener
Email — three reasons, reply a number
- 8
Send the breakup
SMS — closes politely, door left open
- 9
Email-open trigger
SMS — an open or click, same day
- 10
Link-click tracking
SMS — clicked but no booking → nudge +2h
- 11
Limited-time offer
Optional — never in the opener
- 12
Per-contact deadline
A countdown field keeps the offer honest
- 13
Hand off no-responders
Internal — tags no response, to recycle
- 14
Move contact to recycle
Internal — enrolls in the recycle workflow