Best White Label CRM for Agencies in 2026: GoHighLevel vs the Alternatives

I once lost a client over a login screen. The CRM did its job. Leads came in, and the follow-up fired on time. But my client saw another company's logo every time she signed in. One day she asked me whose software she was really paying for. I did not have a clean answer, and she left three weeks later.

That login taught me what a white label CRM for agencies is really about. It is not the logo on a page. It is whether you own the brand, the price and the client relationship. If the maker's name sits on top, the client belongs to the maker.

So I went looking for software I could resell as my own. I wanted one CRM I could put every client on, under my brand, at my price, with the bill staying flat as I grew. This guide ranks ten platforms on exactly that. GoHighLevel sits first. Every rival still gets an honest best pick. Prices are the ones each company publishes, checked in September 2026.

What makes a white label CRM worth reselling?

Four things decide it. Miss one and the resale falls apart.

• Your brand, end to end. Clients should log in on your domain, see your logo, and never meet the maker's name. A branded mobile app is the final step.
• Your price and billing. You set the monthly price. The platform charges each client for you, so the money runs on its own.
• Per-account pricing, not per-seat. An agency adds a client account every week. A per-seat CRM charges again for each one. A flat platform fee does not.
• The CRM underneath. Pipelines, smart lists and one shared contact record have to be strong. You resell the work it does, not the skin on top.

A smart list is a saved filter, like "leads with no reply in three days". It updates on its own. A pipeline is the set of stages a deal moves through, from new lead to won. Keep those four tests in mind as we go.

What is a white label CRM for agencies?

A white label CRM for agencies is a customer system you resell under your own brand. Your clients log in on your web address. They see your name, not the software maker's. You set the price, and you keep the client relationship.

Most CRMs cannot do this at all. They let you change a logo and stop there. A true white label CRM goes further. It lets you set prices, bill clients and load a ready-made setup into every new account. That short list is where the real options live.

The 10 best white label CRMs for agencies, ranked

GoHighLevel is first. Then nine alternatives, each with an honest best pick and real limits.

1. GoHighLevel — the CRM you resell as your own software

GoHighLevel is a CRM and a full marketing platform you can sell under your own brand. The CRM has pipelines and smart lists, with custom fields on top. They share one contact record with funnels, calendars, email and SMS. Plans are $97 a month (Starter), $297 a month (Unlimited) and $497 a month (Agency Pro).

Here is where the white-label part lives. The $297 Unlimited plan gives you a branded desktop app on your own domain, plus unlimited sub-accounts. The $497 Agency Pro plan adds SaaS mode. That is the switch that lets you set client prices, take payments and mark up usage. The branded mobile app is a paid add-on on every plan.

It ranks first for one reason. The price does not move when you add a client. I moved nine client accounts onto one $297 plan last year, and the bill stayed at $297. A per-seat CRM would have charged me nine times over.

Why it usually works out cheaper

GoHighLevel is not the cheapest single tool. The $97 plan costs more than a basic CRM on its own. The saving shows up when you count the tools it replaces.

One agency setup I built was paying for a CRM, an email app, a booking tool and an SMS service, per client. Across those accounts the stack ran past $250 a month and climbed with every seat. One $297 plan replaced the lot, at a price that holds as you grow.

What the same subscription also covers

One GoHighLevel plan is a whole platform to resell, not one app. It includes:

• The CRM, pipelines and smart lists
• Funnels, websites and forms
• Calendars and online booking
• Email and SMS campaigns
• Voice AI and Conversation AI
• Review and reputation automation
• Rebilling with your own markup, your own domain, and a branded mobile app

Where it stops: SaaS mode, the snapshot and billing take real work to set up well. The branded mobile app costs extra. That is the trade for owning the whole stack.

2. Vendasta — a white-label marketplace with a CRM inside

Vendasta takes the opposite path. Instead of one deep CRM, it hands you a marketplace of software and services to rebrand, from listings to websites to review tools. A CRM-style Business App sits inside the client portal.

There is no flat subscription. Each tier carries a minimum monthly spend of $99, $499 or $999, and your wholesale purchases count toward it. The $99 Starter tier is co-branded only, so Vendasta's name still shows. Full white-label branding starts on the $499 Professional tier, which locks you into a one-year contract.

When I priced it for a reselling client in March, the minimum spend was the catch. You pay it even in a slow month. Vendasta suits an agency that wants breadth, with many products to sell one client. As a single deep CRM to resell, it is thinner than GoHighLevel.

3. SuiteDash — a branded client portal and CRM for less

SuiteDash is an all-in-one business portal with your branding. You get a CRM, projects, invoices, files and a client login, all under your name. The white labeling is strong on every plan. Prices are $19 (Start), $49 (Thrive) and $99 (Pinnacle) a month, with no per-seat fee.

The full white-label CRM, with a custom domain and branded login, lives on the $99 Pinnacle plan. Even the $19 plan includes a branded mobile app and unlimited contacts, which surprised me when I tested it.

Where it thins out is marketing. Texting, funnels and follow-up automation are lighter than GoHighLevel's. There is no SaaS mode that bills and builds a new client account on its own. Pick it when projects and a clean portal matter more than outbound marketing.

4. DashClicks — a white-label CRM built around agency fulfilment

DashClicks is a white-label platform made for marketing agencies. The CRM, lead management, site builder and reporting all carry your brand. It also sells done-for-you fulfilment, so you can resell SEO or ads under your name too.

The pricing has a free CRM tier at $0, with unlimited sub-accounts. Paid plans step up from about $97 a month, and full white-label reselling sits on the top tier at around $597 a month. Fulfilment services are billed on top, only when you use them.

I like the free tier for testing the waters. The honest catch is depth. The marketing automation does not reach GoHighLevel's level, and the white-label resale that matters is gated behind the priciest plan.

5. Ontraport — deep automation, only part of it white-label

Ontraport is built for depth inside one business. The automation and reporting handle complex offers well. Plans run from $79 a month (Basic) to $147 (Plus) and $297 (Pro), and they scale with your contact count. Extra users cost $49 a month each.

Here is the honest line on branding. Ontraport can white-label the client-facing pages and some portal pieces. But it is not a resell-the-whole-app-as-yours platform. The per-user fee also works against an agency model. I ruled it out for a reselling project last year for that reason. It fits a single business automating its own sales, not an agency selling CRM seats to many clients.

6. Bitrix24 — white-label only on the self-hosted edition

Bitrix24 is a large free CRM and workspace. The cloud plans are cheap for the features: Free, then $49 (Basic, 5 users), $99 (Standard, 50 users) and $199 (Professional, 100 users). Enterprise tiers climb to $1,599 a month.

The white-label story is narrow, though. You cannot rebrand the cloud product as your own. White-labeling runs through the self-hosted edition or a partner deal, which means your own server and more technical work. When I looked at it for a client, the hosting burden ended the conversation fast. It is a strong in-house CRM for a team, less so a CRM you resell to clients under your brand.

7. Zoho CRM — cheap per user, rebranding is a developer job

Zoho CRM wins on raw price. Plans are $14 (Standard), $23 (Professional), $40 (Enterprise) and $52 (Ultimate) a user a month on annual billing. A free tier covers three users. The feature set is wide for the money.

The catch for agencies is branding and the price model. Real rebranding runs through Zoho's developer and partner programs, not a single switch. As a plain reseller, you still sell Zoho's name. And it charges per user, so the bill climbs with every client seat. I keep Zoho on my list for technical teams chasing the lowest per-user cost, not for white-label resale.

8. HubSpot — the reporting is the best here, the resale is not

HubSpot is the most refined platform on this list. The free CRM is excellent, and the reporting is the best money can buy. Sales Hub runs $15 a seat (Starter) and $100 a seat (Professional), with a $1,500 onboarding fee at Professional. Marketing Hub Professional starts at $890 a month.

But HubSpot cannot be white-labeled at all. Your client sees HubSpot, every time. The price also climbs per seat, which hurts an agency adding client accounts. I recommend HubSpot in one case only. If a client needs deep reporting across many teams and has the budget, nothing here beats it. For reselling a CRM under your own brand, it is the wrong tool.

9. Keap — a guided CRM for one small business

Keap, once called Infusionsoft, is a CRM and automation tool for small businesses. It publishes one plan at $249 a month billed annually, or $299 monthly. That covers 1,500 contacts and two users. Extra users are $39 a month, and a one-time $500 implementation fee is mandatory.

Keap does the email automation well, and the guided setup helps a first-time owner. There is no white-label resale, though, and no unlimited sub-accounts. At a price near GoHighLevel's Unlimited plan, it serves one business and forces a setup fee GoHighLevel does not. I point solo owners to it. Agencies should look elsewhere.

10. Pipedrive — the cleanest sales pipeline, no white-label

Pipedrive is a sales-first CRM with the clearest pipeline view around. Plans run $14 (Essential), $29 (Advanced) and $59 (Professional) a seat a month on annual billing. There is no onboarding fee, which I respect.

It is a joy to use for one sales team. For an agency, two things rule it out. It cannot be resold under your brand, and it charges per seat, so every client account you add raises the bill. There are no funnels, no SMS and no reputation tools either. It is the clean CRM that was never built for reselling.

The 10 white label CRMs at a glance

So which white label CRM should you pick?

If you want a catalogue of many products to resell, choose Vendasta.

If you need a cheap branded portal for projects, choose SuiteDash.

If you want a free CRM tier to start and fulfilment on tap, look at DashClicks.

If you need deep reporting across teams and have the budget, HubSpot earns its price.

If you are technical and chase the lowest per-user cost, Zoho CRM fits.

But if you want one CRM to resell under your own brand, at your own price, with the bill staying flat, choose GoHighLevel. That is the exact case it was built for.

Why can GoHighLevel run a white label CRM across all your clients?

The answer is two pieces of plumbing. One shared contact record, and SaaS mode on top.

Most stacks are separate apps glued together. A CRM, an email tool and a booking app each keep their own copy of the customer. To connect them you add something like Zapier, which passes data between them. Every hop is a place things break. That is why some agencies hire a CRM implementation agency just to keep the wiring alive.

GoHighLevel removes those hops. Every tool reads and writes to the same contact record. So an event in one tool is seen by all the others at once.

SaaS mode then turns that platform into software you resell. Watch what happens when a client signs up:

• Trigger: a client pays through your branded checkout, and Stripe confirms it.
• Action: GoHighLevel creates the client account and loads your snapshot into it. A snapshot is a saved copy of a whole setup: pipelines, pages, calendars and automations.
• Result: the client logs in on your domain, sees your brand, and finds a working CRM. No one on your team touched it.

That chain is why one login can run every client you have. The platform does the setup, the billing and the branding for you.

How to set up a white label CRM in GoHighLevel

There is a right order here. Skip it and you pay for it later.

1. Build one master account first. Set up your pipelines and smart lists, plus your custom fields, in a single sub-account until they are right.
2. Save it as a snapshot. This is the template that loads into every new client with one click.
3. Turn on your branding. In agency settings, add your own domain and logo, so every login is yours.
4. Set up SaaS mode. On the $497 Agency Pro plan, open the SaaS Configurator, connect a Stripe account and build your plans.
5. Switch on rebilling. Set your markup on texts and emails, so each client pays your price, not the raw cost.
6. Test one account end to end. Pay through your own checkout. Check the account builds itself and the branding holds.

What breaks at scale is the thing you did not standardise early. Fix the master, then repeat it. If you want the CRM features and cost ranked on their own, I covered that in the best CRM for a marketing agency. For the wider category, see best white label software as a service. And for the reseller business model, read best value added reseller software.

Who sets it up: the platform vs the service

Here is the part people mix up, so let me be plain.

GoHighLevel is the platform. You subscribe to HighLevel directly at $97, $297 or $497 a month. You can start with a free GoHighLevel snapshot and build the white label CRM yourself.

GHL Spark is not HighLevel. I do not resell the subscription, and I do not sell you a CRM. What I do is the build. I set up the CRM, SaaS mode, your plans, rebilling, your white-label domain, the branded app, and the snapshot that loads into every new client. Then I test it end to end.

• $28 an hour, pay as you go, for a defined job with hours estimated up front.
• $995 one-time, the complete build, done once and yours to keep.
• $1,495 a month, an ongoing build team if you are shipping continuously.

The pricing page shows what each option covers. A short free consultation is enough to tell which one fits. The CRM is the core of every GoHighLevel SaaS setup I build.

Where to go next

Want this set up for you? Book a free consultation about your GoHighLevel setup. No pitch, just a plan and a fixed quote.